Catherine S. | Creative Director and Graphic Designer

Catherine S. is a creative director and graphic designer who specializes in the creation and development of cohesive visual identities for brands within the fashion, beauty, and lifestyle sectors. Her professional philosophy is rooted in a research-driven approach, often utilizing impactful typography and unconventional narratives to define brand worlds. Throughout her practice, Catherine S. has successfully navigated projects involving branding, creative direction, naming, and storytelling, ensuring that each brand's narrative is communicated with clarity and artistic intent. Among the prominent projects in her portfolio is the visual identity for Sachét, a brand of home objects inspired by aromatic pillows and French fragrances. She also led the naming and creative direction for TONKA's Garden Alchemy collection, which focuses on the sensory experience of gardens through scented candles. In her work for the lifestyle brand Pastorale, Catherine S. explores themes of leisure, authenticity, and harmony through expressive design and visual communication. Her portfolio further extends to the commercial sector with the visual identity for Casper Bistro and Bar, as well as the branding for Askent, a company specializing in minimalist leather accessories for active urban dwellers. Additionally, Catherine S. has developed visual identities for brands such as Chaika, which emphasizes effortless style, and Noeud, an oral care company focusing on sustainable daily routines. Her commitment to clean forms and textual harmony is also evident in her work for Chroma Roastery and Coffee. Collaborating with a team of creative professionals, Catherine S. consistently delivers design solutions that are both research-oriented and aesthetically distinctive, catering to brands that value personality and thoughtful storytelling.