Cátedra Sapoznik Identity Design and Branding Studio

Cátedra Sapoznik is a distinguished academic entity and design collective focused on the discipline of Institutional Identity Design. Based within the Facultad de Arquitectura, Diseño y Urbanismo (FADU) at the University of Buenos Aires, the chair has been a central hub for design research and practice since its establishment in 2013. Led by Marcelo Sapoznik, Cátedra Sapoznik bridges the gap between the professional branding industry and academic inquiry, providing students with a robust framework for developing advanced visual communication systems. The organization focuses on resolving identity problems for both commercial and social sectors, utilizing a rigorous methodology that encompasses research, brand definition, and graphic system materialization. Through its curriculum, Cátedra Sapoznik addresses the complexities of institutional signs, typography, and visual language, often documented in publications like the EUDEBA-edited book Diseño de Identidad Institucional. The studio's work is characterized by a commitment to strategic design thinking and the creation of coherent, long-lasting identities. By fostering a collaborative environment, Cátedra Sapoznik continues to influence the contemporary design landscape in Argentina, training professionals to approach branding with technical precision and conceptual depth. The platform showcases student projects and theoretical insights, reflecting a deep engagement with the evolution of visual communication.