Casa Serra | Lifestyle Store & Original Artworks by R. Serra

Casa Serra is an artistic platform and lifestyle store dedicated to the body of work produced by R. Serra. The identity of the brand is deeply influenced by the cultural landscape of Tlayacapan, Morelos, in Mexico, drawing significant inspiration from local oral traditions and the ancestral wisdom of community figures such as Doña Felipa Hernández Barragán. This connection to heritage is expressed through a contemporary visual language that emphasizes memory, materiality, and the sensory experience of the sacred. The offerings at Casa Serra include original paintings, intricate clay forms, and handmade jewelry, all reflecting a philosophy where ancient remedies and the natural world converse with modern art. In addition to these primary works, the store curates a selection of artisanal and vintage pieces, cushions, and homeware that complement the artist’s aesthetic. A defining project for the brand is 'mal de AIRE,' a body of work that translates cultural narratives into tactile objects and visual stories. Whether showcased as a specific project or as part of an exhibition at Richmond’s One Paved Court gallery, the creative output of R. Serra remains central to the brand's ongoing exploration of identity and Mexican tradition.