byAMT Creative Consultancy and Multi-Disciplinary Design Studio

byAMT is a creative consultancy and design studio founded and led by Alissia Melka-Teichroew. The practice operates at the intersection of various disciplines, including brand strategy, visual identity, product design, spatial environments, and digital experiences. byAMT is known for its holistic approach to brand building, emphasizing that a visual system is only effective when supported by a solid strategic foundation. The consultancy provides services ranging from research and insights to the development of complex identity systems, creative direction for campaigns, and the design of physical products and retail spaces. Alissia Melka-Teichroew brings a diverse international background to byAMT, having been raised in the Netherlands and lived in cities such as Amsterdam, Paris, New York, and San Francisco. Her professional journey includes significant in-house leadership roles, such as Global Visual Design Lead at Electrolux Group and Head of Brand at Lynk & Co. This experience informs byAMT’s ability to handle large-scale brand refreshes and multi-brand ecosystems. The studio has collaborated with a wide array of prestigious clients and organizations, including Herman Miller, Virgin Voyages, MoMA Design Store, and IDEO. Through these partnerships, byAMT focuses on shaping brand experiences that amplify the impact of creativity and inspire beauty. The studio's work is characterized by a hands-on philosophy where execution is just as critical as the initial strategic provocation.