Beatriz Coelho | Visual Identity and Strategic Brand Design

Beatriz Coelho is a professional designer who has been active in the creative industry since 2019. Based on her portfolio, she focuses on the development of strategic and timeless visual identities, aiming to unite aesthetics with a clear sense of purpose to elevate the essence of every project she undertakes. Her design process is rooted in thorough research, visual direction, and the construction of practical systems that are easily applicable in real-world scenarios. Beatriz Coelho offers a range of specialized services, primarily centered on Visual Identity. This includes the creation of symbols, wordmarks, typography, color palettes, and supporting elements from initial concept to final application. Additionally, she provides Brand Materials, creating essential applications like templates, presentations, stationery, signatures, and digital pieces designed to fit the specific needs of a business's daily routine. Her portfolio features diverse projects such as APRON Engenharia, Chaves | Mentor de Atletas, Psicólogo Felipe Girotti, Imago: Soluções Digitais, TechPlan, and Duda Cubas. Through her work, Beatriz Coelho demonstrates a commitment to building functional and visually cohesive brands that resonate with their target audience.