Be Meyer | Visual Identity and Strategic Brand Design Studio

Be Meyer is a multidisciplinary visual designer and brand strategist based in Santa Catarina, Brazil, dedicated to creating profound connections between brands and their audiences. Operating under the philosophy that design is only the beginning, Be Meyer focuses on building brands with voice, depth, and resonance. The studio’s approach is divided into three distinct phases: Investigation, Exploration, and Revelation. During the investigation phase, Be Meyer delves deep into the brand’s challenges and paths to understand its essence. The exploration phase involves strategic analysis, research, and testing to transform ideas into powerful and cohesive visual systems. Finally, the revelation phase brings the brand to life with validated choices, ensuring the identity is ready to be recognized and lived by the audience. The portfolio features significant international and local projects, including the visual identity for Tartelli Restaurante in Brazil, where the design captures the warmth and affection of food. Another notable project is Melville Energy in Angola, which focuses on movement and energy through a dynamic identity. For real estate professional Diogo Duartte in Brazil, Be Meyer translated coastal sensations and the litoral lifestyle into a sophisticated visual language. The service offerings are comprehensive, covering brand strategy (naming, positioning, and personality), visual identity (logos, visual systems, and brand manuals), web design (interface and prototyping), and creative direction for communication and social media. By combining strategic thinking with aesthetic excellence, Be Meyer helps brands transcend simple aesthetics to achieve meaningful impact and lasting connection.