AWP is an independent brand and design studio, based in Montreal.

We keep it simple, authentic, meaningful, and powerful. Through a collaborative approach influenced by apropos factors such as legacy, culture and humankind, our clients' and partners' ambitions are wielded in our creative process. Establishing trust, nourishing curiosity, expanding knowledge, and listening to our instincts — key components of AWP’s methodology — allows us to create with intent and purpose. AWP values working with people who have what they do at heart, and aligns with brands that strive for betterment, in their own way. We're all about making connections and finding purpose together. We collaborate with brands willing to make a difference, whether they are just starting out or growing. We fathom the power of a strong brand image, and want to add value to valuable products — no amount of perfume could ever make bullshit smell good.