Arc Ana Studio: Strategic Branding, Packaging and Web Design Systems

Arc Ana Studio, led by founder Lorena Chan, is a strategic design studio that specializes in branding, packaging, and web systems. The studio is dedicated to supporting mission-led and impact-driven businesses, particularly those focused on women’s well-being and health. Arc Ana Studio positions branding as a strategic lever rather than just decoration, aiming to provide founders with competitive clarity that simplifies operations and attracts trust. The studio's service offerings include the Strategic Sprint, a three-day intensive for quick business problem-solving; comprehensive Brand Systems including identity, strategy, and guidelines; Web Systems focused on mobile-first design and user journey; and Packaging Systems designed to elevate product perception. Notable projects involve collaborations with brands such as BLOMSTRE, ForBelly, and The Menopause Space. Lorena Chan, a former consultant turned designer, leads the studio with an emphasis on asking deep questions to ensure brand clarity holds long after a project's completion. By building brands with teeth, Arcana Studio ensures that design hits hardest where it is needed most, whether in competitive markets or taboo categories. Based on its project portfolio, the studio has a presence in Asia, working with organizations like The Women's Foundation to support leadership and career growth.