AJ-S Design Studio Specializing in Branding and Editorial Production

AJ-S is a professional design studio based in Reykjavík, Iceland, recognized for its expertise in graphic design, branding, and editorial production. The studio handles a wide range of projects, from corporate identities to cultural exhibitions. Notable works by AJ-S include the comprehensive rebranding and identity preservation for Ísól, a family-owned industrial supplier, and the design of the 184-page annual report for Rarik, Iceland State Electricity. In the editorial sector, AJ-S produced a significant 96-page publication for Fisheries Iceland (SFS), highlighting sustainability and innovation within the industry through meticulous typography and layout design elements. The studio also demonstrates a strong commitment to bespoke creative solutions, as seen in the Eldfell project, where they developed a custom typeface inspired by historical signage for artist Þorgerður Ólafsdóttir. Their work often involves deep research and collaboration with other creatives, such as photographer Kjartan Hreinsson and Studio Studio. By balancing legacy with contemporary aesthetics, AJ-S provides visual communication services that are both functional and artistically significant within the Icelandic design landscape. Their approach combines research-led methodology with craftsmanship to deliver impactful results for clients in both the private and public sectors.